Developing New Food Products for a Changing Marketplace

Author:

ISBN10: 1566767784
ISBN13: 9781566767781

Publisher: CRC Press

Price: $109.95
Pages: 528
Edition:
Publish date: december 1999

Outline:
Presents extensive coverage on all areas of new food product development Includes contributions from world renowned experts in the field Provides numerous figures, tables, and bibliographical resources The only book on food product development that integrates every element of the discipline, Developing New Food Products for a Changing Marketplace surveys marketing, technology, and packaging as well as the process and organization required for developing food products. The text discusses all aspects of theory and practice for food process developers and includes numerous tables, figures, and bibliographical references to enhance understanding of the concepts. Pioneers and experts in food and beverage product development share their experience in every chapter. They provide examples of successes and failures, as well as guidance on how to achieve success and avoid failure. Providing a wealth of insight and information, this unique book will benefit food industry marketers and professionals involved in the product and brand development industries. It delivers a comprehensive and indispensable guide to food product development in today's dynamically changing marketplace.

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