Packaging Strategy: Winning the Consumer

Author:

ISBN10: 1566762987
ISBN13: 9781566762984

Publisher: CRC Press

Price: $49.95
Pages: 179
Edition:
Publish date: febrero 1996

Outline:
* Explains packaging's role in successful marketing * Insights from leading packaging and marketing experts * How to use packaging as an effective sales tool * Meet the demand of discerning consumers and win the battle for shelf space

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