FOOD AND BEVERAGE MANAGEMENT MEDIABASE

Author: By Cailein Gillespie , Consultant, author and lecturer in Hotel and Hospitality Management and Director of Industrial Liaison and Training at The Scottish Hotel School, University of Strathclyde.

ISBN13: 9780750652094

Publisher: Elsevier

Price: €865.00
Pages: 32
Edition: CD-ROM
Publish date: noviembre 2001

Outline:
The 'Food and Beverage Management Interactive CDRom' is a 3 CDRom interactive mediabase with 265 interactive infoscreens including:* Navigable wine maps* Video clips of production methods*Audio pronunciations and text descriptions in English, French, German and Italian* Photographs of serving suggestions, packaging and labels * An interactive exercise* Role-play videos of good and bad restaurant practice* Interviews with suppliers* Links to Internet sites* A virtual restaurant and barThis major resource equips management students with the core knowledge to prepare, produce and present food and at the highest levels of quality in the industry, as well as gain knowledge of marketing and public relations issues.